Day Of Giving
Area nonprofit performing arts organizations joined forces with Dayton Live on June 25, 2020, to raise funds to ensure their future. This unique fundraising event, Day of Giving: Preserving the Heart of Live Performance, was completely digital via this website and various social media channels.
Due to the COVID-19 pandemic, hundreds of performances and classes were canceled resulting in millions of lost revenues for some of Dayton’s premier arts groups: Dayton Contemporary Dance Company, Dayton Dance Initiative, Dayton Gay Men’s Chorus, Dayton Live (formerly Victoria Theatre Association), Dayton Performing Arts Alliance (Dayton Ballet, Dayton Opera, and Dayton Philharmonic), and The Human Race Theatre Company. Each organization took over the Dayton Live Facebook and Instagram accounts for an hour each throughout the 10-hour fund drive, sharing videos and images about their organization’s mission and impact. Leadership support provided by PNC Bank with additional support from The Schiewetz Foundation covered the expenses associated with this innovative endeavor.
We are thrilled with the results! More than $68,000 was raised with over 300 donors making gifts to the Day of Giving online and via Text to Give. Donors could choose to designate their favorite organization or give to a combined fund which was divided equally amongst the organizations. The combined fund was by far the most popular choice, which shows how much the Miami Valley Region values the performing arts as a whole.
Getting the word out was key to the success of this digital event. “Ambassadors for the Arts” were recruited by each participating organization to share social media posts and widen the reach of the message. Ambassadors included Dayton Development Coalition; Dayton Foundation; Downtown Dayton Partnership; Dayton Area Convention & Visitors Bureau; and Wright State University Department of Theatre, Dance & Motion Pictures. Promotional media support was generously given by Key-Ads, Inc.; Dayton Public Radio; WYSO 91.3; Alpha Media; iHeart Radio; Cox Radio; and Dayton 24/7 Now WRGT Fox 45/WKEF ABC 22.
Day of Giving Leadership Support provided by PNC Bank, with additional support from The Schiewetz Foundation and Key-Ads.
Rooted in the African-American experience, the Dayton Contemporary Dance Company is a culturally diverse contemporary dance company committed to reaching the broadest audience through exceptional performance and arts-integrated education.
Dayton Dance Initiative is an independent collective of professional dancers that provides Dayton artists a platform to collaborate and create, and broadens Dayton’s interaction with dance.
The Dayton Gay Men’s Chorus sings to inspire, encourage, and sustain excellence in the choral arts and to achieve a gay-affirming presence in the greater Miami Valley.
Dayton Live (formerly Victoria Theatre Association) strengthens community engagement in the arts through inspiring performances, educational opportunities, and world-class venues as the primary host and presenter for performing arts in the region.
The Dayton Performing Arts Alliance was formed in July 2012 as the result of a groundbreaking and innovative merger between the Dayton Ballet, the Dayton Opera, and the Dayton Philharmonic Orchestra.
The Human Race Theatre Company is Dayton’s professional regional theatre company, exploring the human experience and promoting enlightenment, inclusion and understanding through quality entertainment.